Interview

A Conversation with John Truby

I had the great honor of interviewing John Truby, a revered story consultant, legendary writing teacher, and author of the seminal book The Anatomy of Story: 22 Steps to Becoming a Master Storyteller, which guides writers towards constructing effective, multifaceted narratives.

His latest book The Anatomy of Genres: How Story Forms Explain the Way the World Works is another deep dive, this time into the study of genres. We talked specifically about the unique advantages and challenges of the memoir genre, and John gave some incredible insights about how blending memoir with another genre (can you guess which one?) can offer a brilliant solution.


John Truby is the founder and director of Truby’s Writers Studio. Over the past thirty years, he has taught more than fifty thousand students worldwide, including novelists, screenwriters, and TV writers. Together, these writers have generated more than fifteen billion dollars at the box office.

Based on the lessons in his award-winning class, Great Screenwriting, his book The Anatomy of Story draws on a broad range of philosophy and mythology, offering fresh techniques and insightful anecdotes alongside Truby's own unique approach for how to build an effective, multifaceted narrative.

Just as The Anatomy of Story changed the way writers develop stories, The Anatomy of Genres: How Story Forms Explain the Way the World Works will enhance their quality and expand the impact they have on the world.

The Anatomy of Genres is a step-by-step guide to understanding and using the basic building blocks of the story world. He details the three ironclad rules of successful genre writing, and analyzes more than a dozen major genres and the essential plot events, or “beats,” that define each of them.

Simply put, the storytelling game is won by mastering the structure of genres.

 

KARIN GUTMAN: In your book The Anatomy of Genres: How Story Forms Explain the Way the World Works, you say that everything we've been told about story is actually the opposite in reality. What do you mean by that?
 

JOHN TRUBY: We think about stories as entertainment, as what we do at the end of our day to escape reality. It's actually the opposite. Stories are first. Story is not a luxury, it is the reality itself.
 
Story heightens reality, so that we can see the deeper patterns underneath. Just as there is a deep structure to a story, there is the deeper structure to the reality that we live in, and what stories do at their best is show us that deeper structure in our lives, so that we can control it, we can work with it, we can do what we need to do to make it better.
 
It's why the first chapter is titled “The World as Story.” We don't just tell stories, we are stories. That begins with the very first story that we become when we're born. We go through story stages that I talk about in my first book, The Anatomy of Story, which are the seven basic story structure steps. The first step is weakness/need, and the second is desire.
 
As soon as we're born, we have that weakness/need, which is we've got to have some food and mother's milk is the desire line. That's the goal. As we get a little bit older, we start to distinguish other characters in the story besides me, the hero, and we realize some of those people are allies and some of those people are opponents who are preventing us from getting our goals.
 
Story tells us how the world works, and it tells us how to live successfully in the world. Genres, as different types of stories, offer us different windows into the world. Each genre gives a different understanding of how the world works. It gives us a moral vision, or a different life philosophy, for how to live a successful life.
 
I start off each chapter talking about what these life philosophies are and how they differ from what we think about these genres.
 
KARIN: Can you share some of the life philosophies?
 

JOHN: Sure, some examples are:
 
·       MYTH represents a journey to understand oneself and gain immortality. In other words, myth is all about immortality. If you can't get it in the afterlife, is it possible to get some kind of immortality in the life we live here?
 
·       MEMOIR is not about the past, it's about creating your future. When I say that to people, it's always a big moment, because Oh no, memoir is the most past oriented of those story forms. In a certain way it is, but that's not the purpose of it. The purpose is about changing our future in a very deep and meaningful way.
 
·       FANTASY is about finding the magic in the world and in ourselves, so that we can turn life into art, and so we can make our own lives a work of art.
 
·       DETECTIVE FICTION shows us how to think successfully by comparing different stories to learn what is true.
 
·       And finally LOVE STORIES, which I talk about as the highest of all the genres. Love stories reveal that happiness comes from mastering the moral act of loving another person.
 
KARIN: Why is the study of genres so important for storytellers?
 

JOHN: First of all, as writers we need to know what the plot beats are in these genres that we're writing. Because if you don't have that, you're not even in the game. But that's really only the beginning, that's the first step.
 
What's really valuable about the genres, and what is really the key to getting the most out of them and affecting the reader, is to be able to express the life philosophy that each genre has embedded inside the plot. That aspect of theme is the thing that most writers don't get. I consider the theme to be the most misunderstood of all the major writing skills. The only thing writers know is that you don't want to preach to the audience. You don't want to write on the nose, and so they avoid it altogether. And what they've just done is given up the most powerful aspect of a story, in terms of affecting the audience, that you have.
 
KARIN: How do you define theme?
 

JOHN: I define theme differently than most people. The usual definition of theme is subject matter; for example, it might be racism. That is a subject to me.
 
Theme is the moral vision of the author. It is a view of how to live successfully in this world with other people. How do we get our desires without hurting or destroying others? Oftentimes when people hear this definition of theme, they think, Oh, you're preaching to the audience. Not at all, it’s the reverse of that. You express that through the characters, as the hero and the opponent compete over the same goal. Both of those characters should have moral flaws, and in the act of competition we explore the deeper moral issues of what each is going through to try to get what they want in this life.
 
KARIN: I love that you say “memoir is not about the past, but creating the future.” Can you offer some perspective on memoir as a genre?
 

JOHN: Sure. For each genre I list, what I call, the life story that the genre is really about at the deepest level.
 
So for Horror, the deeper life story is religion. Action is really about success. Myth tracks the life process that anyone would go through over their entire lifespan.
 
Memoir and Coming of Age—I put them in the same chapter for a reason—are about creating the self. So, memoir is very deep. The difference is that memoir is about creating the self through nonfiction techniques, while the Coming of Age story is about creating the self through fiction techniques. But they're doing the same thing.
 
Memoir is brilliant at allowing us to look back at our entire life—we're able to pull out what is unique and valuable, what makes us a unique individual. It's already been shaped quite a bit as we've lived our life, but the act of telling our memoir refines that to a much greater degree because now we can see the larger patterns, the deeper structures that have been hidden from us. Oftentimes what we track is the script that may have been formed from a very early age. Maybe it worked for us to solve the problems at that age, but we're much older than that now and there's a good chance that that script does not work to solve those problems. It actually is part of the problem. And so, memoir gives us this big picture view of our life, and then that allows us to be able to make choices going forward, into the future, to create the rest of our lives in a way that is much more beneficial to us and to be the person that we want to be.
 
KARIN:  You say that some people tend to get caught up in the tropes of a particular genre. What do you mean by that?
 

JOHN: It's one of the biggest misconceptions that writers currently have. They think they know the value of these tropes, these individual story beats, but they think about them individually. They say, “Well, I'll grab this trope and that trope,” and it can be a character type, it can be a plot beat, it can be a symbol, it can be a tagline. “I'll grab these different tropes and put them together in my story.”
 
No, it doesn't work that way. The difference between trope and genre is the difference between an individual beat and an entire story system. By that I mean it's a plot system where the beats have been worked out and in the right order. When I say ‘right order’ that doesn't mean you have to do them in that order. But they've been worked out over decades and sometimes centuries to give us the most dramatic version of that genre that we can get. It is the sequence of these individual beats that really gives us the powerful effect of genre.
 
If you're thinking in terms of tropes, you're getting about 1/10 of the true power of your own storytelling ability. You're not even scratching the surface.
 
In fact, the first requirement of a writer, in whatever genre you're working in, is to know what those beats are and their basic order. There's typically 15 to 20 in each genre. Once you know that, then it's your job to transcend the genre. Transcending is how you do a story form in a way that no one else has done it. It's the way you stand out and separate yourself from the crowd.
 
KARIN: With memoir, you say that the genre itself is transcendent.
 

JOHN: That is correct, because transcending the genre, in broad terms, is about getting into the deep theme of that form. Memoir is about the deep theme in every single beat. It's automatically about that. It's the most explicitly thematic of all the genres and that is both a strength and a weakness. It's a strength because it means the most powerful of all elements of storytelling—expressing the theme of how to live—is part of your story. Even without you doing anything, it's going to be there. The negative part is that it can be preachy and on the nose, and you have to be very careful about that.
 
KARIN: Can you talk about the first story beat—weakness/need—as it pertains to memoir?
 

JOHN:  It's the first of the seven major structure steps in every one of the genres that I talk about.
 
Weakness has to do with the internal flaw that is so severe that it is ruining the hero's life. In Anatomy of Story I describe two major types of this flaw. One is psychological. This is a flaw that is hurting the hero but no one else. The other type is a moral flaw. That is, the hero is hurting other people. Typically, it's because they don't understand their psychological flaw, and therefore they lash out and say, I can't figure out what's hurting me, so I'm going to make you pay for it. So, it has negative ramifications for others. The need then of that character is to overcome that flaw, or flaws, by the end of the story.
 
Writers tend to think of the word ‘need’ in a negative way. It's actually positive. It's what the character needs to do to fix their life by the end of the story. What the story is really about is solving that internal flaw and if you don't solve it, you fail as a storyteller.
 
KARIN: How does this relate specifically to memoir?
 

JOHN: Since memoir often focuses on childhood, this can be problematic for writers. For one, the younger the character is, the less able you are as the writer to establish a moral flaw, because kids can do things that hurt people, but then aren’t responsible for it because they're completely unaware and have no control over that. So that limits what you can do in terms of setting up what the character needs to fix.
 
The other problem is that the main opponent is usually a family member, where the imbalance of power between the child and the parents is so great. It makes the hero a victim, and it makes the parents come across as evil opponents. You never want to tell a story where the hero is a victim. Typically, the weakness/need of the child in a memoir is simply that they don't understand. The parents are doing things that are hurtful to them. It leads to a passive hero, which is why I say in the memoir chapter to always look for both a moral as well as a psychological flaw for this character that can play out over the course of the story.
 
To be a moral flaw, it's got to be an internal flaw that is explicitly hurting at least one other person in the story. Otherwise, it's strictly psychological. Memoir is especially strong in the psychological flaw area. They're very focused on that. But again, for various reasons, they typically are not as good at setting up the moral flaw of the individual. Instead, they give the moral flaw to the opponents in the story.
 
KARIN:  What would you recommend? That they grow into the moral flaw?
 

JOHN: Exactly. The older they get, the more responsibility they get, and the more they are responsible for any hurt they inflict on others. It's also quite realistic. So, in solving the story problem, you're also matching reality, which is that a child may start with strictly a psychological flaw, but at some point, they're going to become an adult and at some point, they've got to take responsibility.
 
KARIN: With regard to the antagonist of a story, memoir writers often feel like they are their own antagonist. From your perspective, isn’t it also important to have an external opponent?
 

JOHN: Yes. I hear this all the time. Writers say, “Well, my opponent is myself.” Well, that's good. That's the weakness/need, the first structure step. Every good character and story have an internal opponent. You also have to have at least one external opponent. And if you want plot, you need to have more than one. It’s that simple.
 
The best stories attack from outside and they attack from inside.
 
KARIN: You write that point of view in memoir doesn't simply show what happened, it's a different way of sequencing time. What do you mean by that?
 

JOHN: Let's be honest, there are large chunks of your life that aren't dramatically interesting. And yet, a story is about the most dramatic beats of your life, or of that particular story. So you run into a problem, which is: how do I tell a story that hits the seven major structure steps, which are the seven steps required for any good story? It's why so many memoirs use the storytelling frame, which is a way of sequencing the story where you typically start at the end point of the story. You start at the end of the battle scene that creates a trigger for the author to say, how did I get here? How did this happen?
 
That triggers them to go back, into the past, which is where we establish the weakness/need of that character, and then we sequence the plot going forward.
 
KARIN: I think Mary Karr refers to this approach to structure as a “flash forward” in her book The Art of Memoir.
 

JOHN: Yeah, there are different names for it.
 
Now, why is that so valuable? It's because as soon as you are in the mind of a character who's telling you a story, it gives you tremendous freedom with the reader to say, “I am going to tell this story, not necessarily in chronological order. I'm going to tell it any way I want, because I'm in my head.” And the mind goes all over the place. It gives you a lot of benefits, which includes taking out all those boring time periods. It densifies the story, it compacts the story, it makes it much more dramatic, and it makes it much more appealing to the reader.
 
It allows you to revisit time in the sequence that you want. Normally it’s chronological, but it's curated chronological. It's the most important chronological moments. But it doesn't even have to be that. Once you're in point of view, I can start off with, Okay, this is something that happened 30 years ago, but then that reminds me of something that happened just last year, but they're related. So, I'm going to talk about that now, and so on and so forth. It gives you a better plot.
 
It also gives you much more of an emotional identification with that character. So, the use of the storyteller frame gives you tremendous advantages when doing a memoir, in terms of solving the unique problems that memoir poses for writers.
 
KARIN: You say that most stories are a combination of two to four genres, and I'm wondering what memoir can be blended with? You mentioned that the Detective genre is a good match.
 

JOHN: It's important for all genres because in terms of selling the work, in terms of it being popular, this gives readers two for the price of one. In the same length, you're giving the viewer twice to three times the plot that they would normally get. It just so happens that over the last 30 years or so, plot, in every medium has become more dense. This is the reality that we live in as storytellers.
 
When you're doing fiction story forms, there are almost infinite permutations of what you can mix and match. Again, memoir poses certain specialized problems. If you talk to most people who are not writers, and don't really know how the sausage is made, they think memoir has got to be the easiest thing to write. Because all you do is just remember what happened in your life. You just put those events in sequence and you’ve got your story. Right? Totally wrong. It is one of the most difficult forms to write.
 
Its greatest challenge is plot for various reasons. One is that you're covering a lot of time where there's not dramatic events happening. Another is that the life you led may not be as exciting as a detective story where you're trying to find out who killed someone, or an action story where somebody is fighting somebody else. Those other genres are souped-up plots. That's what genres are for, that's why they were invented, to give you maximum plot.
 
With memoir, we're talking about real events. It gives us real power emotionally, because we know those events really happened to that writer. But it gives us great challenge of plot. So, this is where mixing genres become so valuable for the memoir writer and why it is typically combined with detective story, using that storytelling frame we just talked about. When the writer triggers back to what happened, they become a detective and are looking for clues. It allows you to sequence the plot based on a sequence of clues and a sequence of reveals. Reveals are the keys to plot. The more reveals you have, the better the plot is. So, by making the writer the detective of their own life, you're getting the power of memoir, which is essentially the power of personal drama. You gain that advantage. But you're also getting the advantage of the plot of the detective form. And it turns out, the detective is the most dense and complex plot of any genre. It's a marriage made in heaven. If you are the memoir writer, it gives you a solution to so many problems that you're going to have to solve.
 
KARIN: I love that. That’s a brilliant insight.
 



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A Conversation with Linda Sivertsen

This year's Nobel Prize in literature went to French writer and memoirist Annie Ernaux, raising the genre to the highest esteem among authors. She was lauded for “for the courage and clinical acuity with which she uncovers the roots, estrangements and collective restraints of personal memory.”

About her writing, she shared that she's not trying to remember but instead is “trying to be inside… To be there at that very instant, without spilling over into the before or after. To be in the pure immanence of a moment.”

I love discovering how different writers approach the creative process and make it their own. This month features author and book doula Linda Sivertsen, who has spent many years interviewing writers on the Beautiful Writers podcast. Her new book by the same name compiles the best advice from her conversations—from Liz Gilbert to Dani Shapiro to Steven Pressfield—while weaving her own journey as a writer through all of her struggles and eventual triumphs.

These days most writers are writing book proposals, whether it's for fiction or nonfiction, and Linda offers a longstanding 'how-to' course that guides you through the process with real-life examples. Scroll down to read our interview and more about Book Proposal Magic.


Linda Sivertsen, “Book Mama,” is in LOVE with books—reading, writing, and selling them. Her titles have won awards and hit all the lists as an author, co-author, and former magazine editor and ghostwriter. But her driving force has been to publish sustainably. Naïve and optimistic enough to believe in magic, she’s on a mission to save forests via her role as a Forest Stewardship Council (FSC) Ambassador.

Now, in Beautiful Writers: A Journey of Big Dreams and Messy Manuscripts—with Tricks of the Trade from Bestselling Authors, Linda shares—and expands on—the best of advice and storytelling from the podcast and follow-up interviews with literary greats, including: Elizabeth Gilbert, Dean Koontz, Terry McMillan, Cheryl Strayed, Steven Pressfield, Jenny Lawson, Deepak Chopra, and Martha Beck. The wisdom in these pages will nourish anyone who appreciates the art of storytelling and dreams of living a creative life.

When she’s not fostering literary love matches on her Beautiful Writers Podcast (a favorite stop for writers on tour), writing, or midwifing books at her Carmel or virtual writing retreats, Linda can be found on the back of a horse or running with her dogs. She and her husband live on their ranch in Scottsdale, Arizona.

 

KARIN GUTMAN: You have carved out a life for yourself, not only as a writer but also guiding so many writers and being an influencer in the literary world.

To what do you attribute your success?

LINDA SIVERTSEN: I think the number one thing I embody, and that I help other people embody, is the belief in their own magic. I had a rebellious spirit as a kid. I'm an odd duck because I'm a rule follower, but a lot of the rules are crazy-making and so I love to learn the rules and then see how I can bend them and go beyond them.

Growing up, I never felt smart. I didn't feel book smart.

KARIN: That's ironic, given that we're working with books here.

LINDA: Yeah. But I had a very strong connection to my intuitive inner world. Growing up I saw that the systems around me didn't always make sense. I didn't buy into or understand them, or even thrive in them. I just trusted my own magic. I think that's why people are identifying with the book, because throughout the storyline you see me limited and challenged and doors closing and all sorts of chaos around me. But I just persevere because I've got a mission. I've got a dream. I've got drive, and I'll learn the craft. I'll learn how to be confident. I'll learn how to get over the bullies that thought I was an airhead in high school. I can overcome all of that because that's dependent on me. And I just knew that my success was largely always going to be dependent on me and I could depend on myself.

KARIN: What was one of your earliest examples of this magic?

LINDA: I always wanted to be a writer. It was a secret dream in my heart, but because I was in the bottom third of my graduating class in high school, I didn't have faith in my ability to make it happen. And then I didn't finish college. I left USC three classes before graduation, so there was some real shame there.

But I had a dream, a literal dream that woke me up at three in the morning. The dream gave me six books—titles, format, covers, pages of text—and told me exactly what to do. The dream was so real that I never questioned it. Never. I was like, Okay, these books are being given to me. I'm a channel for these books. Obviously, this is connected to my heart's desire. I felt so lucky to be given this gift. Now that doesn't mean there wasn't mayhem amongst the magic the entire way, because mayhem is a big part of this storyline, but I think that the magical part was so big for me. It was so impactful that my confidence never wavered.

I think because I'm so aware of the things I overcame, I can then impart that certainty to other people. You may not be certain about your writing, but I'll be certain for you, and together we'll get it done.

KARIN: What happened with those six books?

LINDA: Beautiful Writers is a self-help book, an advice book for writers, but it's also partially a writing memoir. Throughout the story, we see that I pick the book that means the most to me, Lives Charmed. As I'm struggling to birth her, all these other books that I dreamed about keep getting birthed by other authors. So, it creates this urgency and panic. Never about confidence in my own abilities, but an urgency and panic about time, like, I have a dream but I'm hitting so many roadblocks. Will I be able to birth them?

I think it was spirit’s way of scaring the crap out of me, so that I wouldn't let go of the original book as I was facing obstacle after obstacle. Because you have to be dogged, you have to be perseverant.

KARIN: What was the tipping point for Lives Charmed?

LINDA: My agent said that the editors wanted bigger names. Eventually, Leeza Gibbons, Arnold Palmer, and Woody Harrelson all agreed to be included. That was the missing piece. Once I had that trifecta, it was a quick sale.

KARIN: Is landing a publishing deal with a top-five publisher still the goal from your point of view?

LINDA: It is for many, and sometimes myself, but not for Beautiful Writers. I had a follow-up meeting with a top five publisher when I was selling it, and I cancelled the meeting because I fell in love with BenBella in the interim. BenBella is not a top five publisher. They're not even in New York. They're in Dallas, Texas. But they had the vision that I had. I wanted my book to be printed on Forest Stewardship Council paper and to give a percentage of profits to forest restoration. They got excited about that. And the big publisher who has a really nice environmental record didn't seem the least bit excited. So I'm definitely not just a proponent of the big ones.

KARIN: I know you have relationships with a lot of agents and publishers. How do you navigate which of your clients to introduce?

LINDA: I have to be really careful. In the beginning, I would send people before they were ready. I would be talking to an agent and saying, Oh my gosh, you're just gonna love this gal, yada yada. I learned quickly that unless the writing is stunning in black and white, independent of who that person is, that we cannot go to agents or publishers no matter how much I love this person. No matter how close I am to the agent or the publisher. Because if they're not wowed by what they're seeing on the page, I lose credibility and then the next person I pitch gets less attention. I was very blessed that I wrote for so many of the publishers as a ghostwriter. That's where I developed the relationships and skill building.

I think we're all good at different things. You're probably far better than I am at story development. Everybody's got their thing. I'm pretty psychic with people's books, so I no longer want to do deep dive story development like I did when I was a ghostwriter because that's so intensive. I prefer to put that kind of intensity into my own work. But I can see the broad strokes, the big picture. I can take a whole bunch of disjointed things and put it together and outline it really quickly and easily and that's fun for me. But man, doing what you do is a real value and it saves people sanity, because when somebody doesn't know how to take their material and create an arc with it, and a compelling through-line and themes and all of that, doing what you do is a gift from God.

KARIN: Thank you. That’s a nice reflection.

You say that tenacity and perseverance are key. How much do you think that platform plays into the success of an author and salability of a book?

LINDA: I think that as the traditional publishing world continues to merge and get smaller, it's going to be harder and harder to publish traditionally, and platforms will become more important.

I still have clients that sell books with very little social media. One gal got a million-dollar advance last year from Simon & Schuster. She only has 1,200 social media followers. So that still happens.

KARIN: What genre?

LINDA: Self-help. It’s about outlining your dream life. Very mass market.

I had a gal who got a half-million dollars, again for a book without very much social media at all. That was a diet book, and she has a great diet business. She's an expert in her field. Not famous, but willing to go on podcasts and do social media and interviews, and with a really great angle to the topic.

I have several novelist clients who get $100,000 with no social media. They're writing book proposals that are so compelling. The chapter by chapter outlines are thorough, the format works. The marketing ideas are smart and savvy and concise and the authors are lovable. I'm thinking about three of them right now and they're mediagenic. They can walk and talk and look good. They're fearless. They'll put themselves on video and stick it on their social media for 1,000 people, but it's clear that they're going to be marketing forevermore. They're tenacious and the publisher is looking at those people saying, Let's give them a shot because their material is phenomenal and we're willing to bank on them. Odds are we won't lose money and maybe we'll make big.

KARIN: Is it standard for novelists to write proposals?

LINDA: Everyone I know who's a novelist does. When I interviewed Liz Gilbert and Marie Forleo last year for the podcast, I asked, Liz, “What is the last proposal you wrote?” She said the one for City of Girls. So even Liz Gilbert, who had already had a hit with Signature of All Things was writing a book proposal for her next novel. There's a thriller writer whom I just adore, her name is Tosca Lee, she releases about a book a year. They're all fiction, and she said she would never, ever sell a novel without a proposal.

The magic of a proposal is that you’re crafting the key points for your agent to hit with publishers. Later, your acquiring editor may use these same words when pitching you to bookstores and media, etc., because you’ve already done that crafting of sentences and angles and hooks for them. Why anybody would want to sell a book without doing that ahead of time is beyond me. Good luck trusting that a 24-year-old at some PR department is going to do it for you when they've got 30 other titles they're doing.

The beauty is, if you don't sell it, now you've got the blueprint for self-publishing. Go create the book yourself. And then you can promote it with all the angles and hooks and everything else that you put into the proposal.

KARIN: How do you guide the writers you work with?

LINDA: Every person is different. It's almost a vibrational thing. When I'm sitting with somebody I can often feel what their timeline looks and feels like. I frequently sense if it’s going to be a slow burn and they’ll need to take the time to develop other ways in which they can help themselves. One way is relationships in their genre, taking the time to comment on the writers that you love and getting on their radar and going to their book signings. If they're teaching a retreat, go to their retreat, get some connections. Maybe they'll give you a blurb. It's not unheard of to put in a proposal that you've studied with so and so or that you have hired a novelist to review your manuscript. There are all sorts of ways to do that slow relationship building.

I have one client who is so humble. She doesn't have a lot of ego. I felt like her path was going to be a slower one. I felt like she needed to have those connections, to buoy her competence and to help her build a community around her that would lift her up. So she's taken the time and it's been beautiful to watch. It's been a couple years and now her confidence is golden. She's got great connections. She's got a couple of blurbs and way more ‘look at me’ energy. I'm about ready to send her out to agents. I can't wait. I think she's going to be really successful. But it was a slow build.

Other people are on fire right away, and you can feel that. I'm thinking of one gal, she's writing about a tragedy in South America. It's a novel but the issue that she's writing about is really timely. I wouldn't recommend that she do a slow build. I would recommend that she get out there right now because her topic is in the news all the time and the quality of the writing is so good. We did send it out and she's gotten some phenomenal feedback and we're waiting to see if anybody picks it up. But if they don't pick it up, my advice would be for her to start getting in the media with the topic, because it's is also under-reported. If she were to help make the topic more famous, through writing about it, it would be a really good thing.

KARIN: What do you have to say about the genre of memoir specifically?

LINDA: There’s a lot of dismal talk about memoir. They say since the explosion of certain big memoirs, there's a glut in the market and it's harder to sell them. All of that is true. But I never want to limit anybody or the universe.

My book Beautiful Writers started out as a memoir. It was about my divorce called My Midlife Mess. When I went to sell it in 2016, my agent and I took meetings in New York. The meetings were really confusing because some of the editors loved the struggling writing stories and wanted more of those. And then some of the editors were like, Why do you have so many struggling writing stories, this is a divorce memoir. So there was a real disconnect. I had originally thought it was two books, but I didn't believe I was famous enough as an author to pull off writing them, so I combined them. Those editors were mirroring my own doubts. I have since been so grateful that those meetings didn't go well because when I put the book down for a while and walked away from it, I saw a whole new version that could be crafted from the podcast—snippets from these wise, beloved authors amidst my own struggling writing stories. There was the potential of making it a 'memoir with', a 'memoir plus', a 'memoir and'.

That's why my own experience has taught me not to limit anybody. Okay, so there's a lot of competition. But in my head, there's always a way.

Here's the key: Is the writer patient enough, tenacious enough, committed enough to take the time to find that specific way to tell the story? Not everybody is. I was not going to be on my deathbed carrying this book. No fucking way, because I've seen that over and over. I've seen the person who called me 10 years ago and said they couldn't wait to finish their memoir, who died recently still talking about it. To me that's tragic. So I was willing to carry this book around and work on this book for years and years and years until I figured it out. Not everybody has that determination, and that's okay.

Or you write the memoir and give it to your family. My family, including my ex-husband, found so much healing in my divorce memoir, which is a whole other story and incredibly miraculous because believe me, he wasn't written as a hero. I haven't decided yet what I'm going to do with her, but perhaps she never needs to be published because she healed me and she helped my family.

KARIN: Each book has its own life force, right?

LINDA: No doubt.

 

In Linda's own words:

Book Proposals are a BIG deal and an even bigger document. (I’ve seen them come in anywhere between 20-120 pages with sample chapters. As an example, summarizing 30 chapters could take 15-30+ pages alone!) There’s a lot to include. But rest easy. We’re breakin’ it dowwwwn. Section by section. You’ll look back and say, “Whoa! I did all that?! That was easier than I thought!” Trust yourself. And, your muse.

 

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To learn more about Linda Sivertsen, visit her
site.

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A Conversation with Zibby Owens

It's back to school season, and my 10-year-old daughter has been reading some of my old favorite Judy Blume titles. Remember Deenie and Are You There God, It's Me Margaret? She has also been enjoying the Owl Crate, which is a monthly book subscription. We've just started reading aloud The School for What Nots by Margaret Peterson Haddix, where all the characters get their own voices!

Equally exciting is the conversation I had with Zibby Owens, a book-loving, creative force. Zibby created the award-winning podcast Moms Don't Have Time to Read Books and is making major strides to transform the publishing landscape with her own publishing company, Zibby Books. She is working hard to create a new paradigm that is more author-centric. I find her inspiring in every way.

If Zibby doesn't already have enough plates spinning, she also just published her book Bookends: A Memoir of Love, Loss and Literature, which interlaces the books that have shaped her life with the events of her journey as they unfold.

In our interview below, Zibby shares about her mission as well as a lesson she learned at business school, which I believe is one key to her success.

In fact, Zibby will be visiting the Unlocking Your Story workshop this fall as a guest author. The 10-week sessions start next week! There is still space, so let me know asap if you want to jump in.


ZIBBY OWENS is an author, podcaster, publisher, CEO, and mother of four. She is the founder of Zibby Owens Media, a privately-held media company designed to help busy people live their best lives by connecting to books and each other. The three divisions include Zibby Books, a publishing house for fiction and memoir, Zcast, a podcast network powered by Acast including Zibby’s award-winning podcast Moms Don’t Have Time to Read Books, and Zibby Mag, a new content and community site including Zibby’s Virtual Book Club.

Bookends is Zibby’s intimate life story as told through the books she was reading at the time of pivotal moments, the effects they had on her, and what they taught her through each word on the page. An honest and moving story about relationships, love, food issues, the writing life, finding one’s true calling, and most of all, books. Bookends will inspire and uplift anyone who flips through its pages.

Zibby is a regular columnist for Good Morning America and a frequent guest on morning news shows recommending books.

 

KARIN GUTMAN: Let’s talk about your book! You spend so much time raising other authors up and I want to raise you up. How did you know it was time to tell your own story in the midst of everything else you're doing?
 

ZIBBY OWENS: Well, I've been trying to write this book for so long. So it's not as if I started this other stuff, and then decided to write a book. It actually was reversed in that I've been trying to write a book and then started some other stuff to help me do that, which ended up taking on a life of its own. Now that this book is coming out, it's like gravy on top of my life versus the main thing that I thought I was trying to achieve. Still very, very rewarding and exciting and it's been a goal that I've had for so long to get the story out, particularly after losing my best friend in 911, Stacey Sanders. I just kept writing about that, out of disbelief really. I'm sure many have gone through grief and an event that they just can't seem to process and metabolize because it's just so awful. 
 
I tried to get the story out right after business school in 2003/4. I put it aside. I stayed home with my kids for 11 years, but it kept nagging at me. It wasn't just her loss, but I had four other losses of people close to me in that year. And since then I've also lost several other people. My dad at one point was like, “Oh jeez, I can't get through this book, so much death.” 
 
But it's not all about that. That's just one tiny sliver of the story. It's also reinvention and finding my voice again and mothering and eating issues and everything that has led me here—and here is such a place of possibility and excitement, and yes reinvention, but also this very mission-driven life that I'm living now where I bolt out of bed (well not today, I overslept) but most days I bolt out of bed and immediately get to it. Whether I'm reading or writing or emailing or posting, if I'm not hanging out with my kids or my husband. 
 
There were many times I thought, Okay, it's just not going to happen for me. I'll just keep interviewing authors every day and put this rejection letter in a file. But it did, and I'm so grateful.
 
KARIN: Since cracking this book has been such a long process, was there something that clicked or opened up for you at a certain point?
 

ZIBBY: I think it was a confluence of several factors. When I first tried to sell the story, even though I started as a memoir, I rewrote it as fiction. That was problematic in that it was removed from what I had experienced, but I wasn't comfortable with sharing all that. It was also my first novel, and I firmly believe you have to write at least two novels to have a good third one come out.
 
But ultimately, it all came together when I decided to weave in books, which is my true love anyway. That was really what unlocked the power. Also, the timing was such that when I pitched it again as this book-laced thing, my own platform had grown enough so I wasn't completely unknown. Even still, I had one offer, and I took it. 
 
It's still hard for me to explain the book. I’m like, It’s my life!
 
KARIN: It is your life. I really enjoyed getting to know you and your journey.
 
ZIBBY: Thank you. Yeah, a lot of people are writing saying, “I listened to you falling asleep” or “I feel like I just had coffee with a girlfriend reading it.” It's not this big literary masterpiece. I'm just writing my voice on the page, like I would tell you right now. Obviously, it's more complicated than that, but I just write what I feel. I am not somebody who needs all the literary trappings of a sentence. I can do that but it's not as authentic as what I'm trying to do, for me.
 
KARIN:  You wrote that one of the lessons you learned in business school is “it’s good enough.” What does that mean to you in relationship to writing or anything else that you're doing?
 
ZIBBY:  I think about that a lot actually, so I'm glad you asked about it. In regards to Bookends, I was reading it again the other day, and I was like, Oh gosh, I would change so much. In fact, I kept rewriting the ending as time was going by between edit rounds. So, the ending was not what it was originally, because it hadn't happened yet in real life. It's just interesting that I was catching up right as I wrote it, and then I had the deadline. I need those external things. I'm an ‘obliger’ in Gretchen Rubin’s four tendencies. If that is the cutoff, that is the cutoff.  
 
It is much harder to regulate myself. I've really had to reprioritize a lot of things. I used to be the first person to turn in the medical forms. I used to set my alarm for five in the morning when the afterschool signup was up and I was enrolling. Now (I shouldn't even admit this) I missed the parent-teacher conference. So I had to reach out to the school and say, I missed it, could you help me out here? Of course, they did. I'm not saying that being a bad parent is what I'm recommending, but I’m letting some of the management things of life slip a little. I'm getting in the forms, but I have to be reminded a couple of times. I feel badly about that. But I have eight million emails and so I'm not doing some things as well. My kids’ birthday parties... I'm happy to call a place and have them run the show. The day before I’m still buying balloons and making it all special, but I'm not calligraphy-ing tote bags. I've had to make a lot of choices.
 
KARIN:  As a mom who runs her own business, I appreciate that!
 
The other thing that strikes me is that you give yourself permissionto write your story, to follow your instincts and pursue things you’re curious about. Where does that come from?
 
ZIBBY:  When I hear you say that, it makes me think of giving myself permission to share and be open. I don't know why I feel so comfortable. I was literally sitting next to the husband of a friend of mine at dinner the other night, and he was looking at me like I was nuts. He was like, I can't believe you share all this stuff. And I'm like, Yeah, I just do it. It comes really easily for me to write about my feelings. 
 
I started writing as soon as I could write. My grandparents published this mini book for me when I was nine, with two short stories I had written and I had my name on the spine and from then on, I was like, This is what I want to do. I want to be an author. But there's no great path to that. 
 
I kept writing, and one day I had gained some weight after my parents got divorced. I was noticing these very subtle shifts in the way people were treating me and I was upset about it. So I sat down at my desk one afternoon and wrote it all out. The way I write to myself is essay’ish. I don't know why, that's just how it comes out. And I printed it. My mother intercepted the printout and walked into my room flipping through it saying, “You have to get this published. This is going to help so many other girls.” She said I should send it to one of my favorite magazines, and helped me find the address to Seventeen. We sent it in together and they bought it. I feel like my life might have gone in a different direction had they not bought that piece and actually I'm still in touch with my editor Marie Evans, who became my editor at Real Simple.
 
KARIN:  That's amazing. 
 
ZIBBY:  Yeah, we have stayed in touch this whole time. She was really young. I was really young. And now we are not. But it was this picture of me holding a scale in disgust with the caption “Do 10 extra pounds make me a less worthy person?” I talked about the pain I felt in having gained weight.
 
But it wasn't just the writing of it, it was the fact that the magazine got so many letters and told me that I had helped so many people. That made me feel so good. So whenever I'm sharing, it's not to make myself into some public thing. That was never the intention of any of it. The goal of sharing is: a) it does emotionally help me, but b) I know that if I'm experiencing something, somebody else is experiencing it. You don't believe that necessarily until you have it proven time and time again. So even now, I'm thinking I should write about how I feel shame or I'm embarrassed or whatever. Other people are going through midlife and they're having some of these feelings and I should write about it, because as soon as I write about it, I get all this positive feedback. People saying, Oh my gosh, I had never thought about it. I hadn't articulated that. Thank you. And then I'm like, Oh phew, thank you. I'm not alone. So it's this very positive loop. So yeah, I give myself permission for that.
 
KARIN: I am curious about you as a mom. How do you do it all?
 
ZIBBY: The main thing is, I'm divorced and remarried and so every other weekend I have these long weekends without the kids. I could not do this if I had the kids full-time. No possible way. I catch up, I read, I write, I sleep. I have these days and I'm sad. I really, really miss them. I cry and it's still hard for me. It has been years and years. But from a professional standpoint it makes all the difference. 
 
Also, I have a wonderful nanny, but I'm home and I also do everything at home. So they're always in and out. In the afternoons I try not to schedule anything. I organize my work day around their pickups and drop offs, because those are really important to me. I tried for a while not to schedule anything after they got home, but now it's impossible. So maybe I'll have an event or maybe one call if I really need to. Also they're growing up. I have two 15-year-olds who don't need me all the time. And my nine-year-old and seven-year-old are like BFFs. They always know what I'm doing. I'll explain, “Remember this book I've been reading the last three days? I'm about to interview this author.” So they get it. I involve them in everything, so they're excited for me when good things happen. 
 
Sometimes I think I'm doing a better job with the younger kids because I'm not hovering as much as I did with my older kids. With my older kids, I was on the floor. I was home for 11 straight years, and I was in it every minute. That was my focus. With the little kids, we all have our focuses and we do it together, and I think that's a little bit more balanced.
 
KARIN:  I love that, it makes a lot of sense.
 
With the launch of your publishing company, Zibby Books, I'm wondering what your take is on publishing right now. How do you see what you're doing as similar or different than a traditional publisher? You’re forging new territory, which is very cool and exciting.
 
ZIBBY:  A lot of it comes from, Well, what if we did it this way? Like, why does it have to be that way? 
 
I wanted to build a company from the ground up, because so many of the authors I had interviewed had issues with the way the world is at traditional publishing houses. This is no fault of anybody who works at a traditional publishing house. It's just the way they were built. I wanted to make things more author-centric. 
 
I know what it’s like because I struggled for so long to get this book out. I’ve had experience at multiple publishing houses with my two anthologies and my children's book and then Bookends. I got to see how publishers handled authors—how things worked, what makes sense, what didn't. I thought, Well, maybe I can be the one to make some changes here. It took me a long time. I had one call with a distributor to discuss and thought, I am so not ready. I have actually partnered with Leigh Newman who had experience and showed me the way, and our consulting publisher Anne Messite was a huge help. We just had our huge sales presentation to the same distributor. At the end of this big presentation in this packed room with so many people on Zoom—me wearing a business suit—and I’m like, "I can't believe I'm standing here doing this presentation with our six spring titles and our covers. It was only two years ago that I had my first call with you when I had no idea what I was doing." And they said, “Well, it looks like you got your act together, because now it's out there.”
 
Every day I have new ideas. Everything I go through as an author informs what I'm going to do for my authors. So I just got back from book tour and thought, This makes no sense. I'm going to rethink book tours. How can I do things differently? So I'm just using all my experience to try to improve the experience of others and do things the way I want.
 
KARIN:  Can you share more specifics about what you're doing?
 
ZIBBY:  Some of the things:

  • We are only doing 12 books a year because any more than that, I think we're competing with ourselves. 
     

  • We are doing a year of reading. So if you were only to read our books in a year, it would be what you would need, in order. I don't like reading four really gut-wrenching memoirs in a row. I like to read a memoir, and then I like to read fiction, and then maybe this. It's like a book club. You could just read the books in the book club. I have Zibby’s Virtual Book Club and people read the books that I recommend, and they're like, “I wouldn't have read that, but you recommended it and I loved it.”
     

  • There is no lead title. We're not pushing one book the way other publishers pick one book a month. Those poor other authors. Why? Everybody's in there writing and everybody should be heralded for their accomplishments. 
     

  • We have profit sharing among the author's because I really want them all united, which they are. They're all on WhatsApp and talking all the time. That's taken off without me. We're having face-to-face regularly—all the authors, all the agents, all the people at the company.
     

  • We have an Indie Bookseller Advisory Board and an Author Advisory Board. We have 750 readers who are Zibby Books ambassadors in 47 states around the country who are working with their indies. We’re even piloting a new program with bookshop.org to help local bookstores. We’re helping bookstores by doing programs like 22 in 22, where we encourage book readers to go to 22 bookstores in person in 2022.
     

  • We have a couple of initiatives in the works for next year. We are partnering with brands. We're trying new distribution techniques. And we're creating community around books.

So that's our overarching mission.

KARIN:  That's a lot! 

Is this the direction publishing is moving or can all of this coexist? Between what you’re doing, the hybrids, and traditional publishing.

ZIBBY:  I don’t know. We’re going to wait and see how it all shakes out.

I am actively talking to lots of other players in the business towards accomplishing my mission. All of the things I'm doing are to reach a goal of helping discoverability for authors, helping readers find the right books, and connecting book lovers to each other. Other people are tackling that in different ways. And I'm all about, Let's get on the phone and how can we work together to do this? Because if there are more smart people tackling this problem in different ways, I want to use all of our brains to tackle it.

KARIN:  How would you define the problem?

ZIBBY:  The problem is, so many authors write books that don't get picked up, discovered, don't do well, because people aren't hearing about them. They aren't finding them. So they don't even have the opportunity to love them. I really think it's just so hard. Bookstores are like finding a needle in a haystack. It's just really hard to find a new book in that way. And yet, all the channels are crowded with noise and there are so many options for our time. So how do we get a book to stand out? How can we help authors feel valued? How do we frame success for an author? How do we have the books reach the right people and not make people feel like they're a cog in the wheel?

If we could figure it out, I'd be like, Okay great, I'm gonna go back to the beach. I just want to solve this problem.




Buy the book

To learn more about Zibby Owens visit her site.

To learn more about her publishing company, visit Zibby Books.

See all interviews