memoir writing

A Conversation with Rebecca Woolf

I am excited to share the thought-provoking conversation I had with Rebecca Woolf, author of All of This: A Memoir of Death and Desire. We talked about the return to long-form blogging on Substack, the question of boundaries and secrets and shame when writing memoir, and reinventing story structure through a female lens. This woman needs to do a TEDTalk!

Rebecca will be signing books at the grand opening of Zibby's Bookshop on Montana Avenue in Santa Monica the weekend of February 18th & 19th. Come on down to check it out and meet some other local authors including Leslie Lehr, Terri Cheney, Hope Edelman, Claire Bidwell Smith, Annabelle Gurwitch, among others, including Zibby Owens herself!


REBECCA WOOLF has worked as a freelance writer since age 16 when she became a leading contributor to the hit 90s book series, Chicken Soup for the Teenage Soul.

Since then, she has contributed to numerous publications, websites and anthologies, most notably her own award-winning personal blog, Girl’s Gone Child, which attracted millions of unique visitors worldwide. 

She has appeared on CNN and NPR and has been featured in The New York Times, Time Magazine and New York Mag.

She lives in Los Angeles with her son and three daughters.

After years of struggling in a tumultuous marriage, Rebecca Woolf was finally ready to leave her husband. Two weeks after telling him she wanted a divorce, he was diagnosed with stage four pancreatic cancer. Four months later, at the age of 44, he died.

In her memoir All of This, she chronicles the months before her husband’s death—and her rebirth after he was gone. With rigorous honesty and incredible awareness, she reflects on the end of her marriage: how her husband’s illness finally gave her the space to make peace with his humanity and her own.

 

KARIN GUTMAN:  You began writing as a blogger and now you’re on Substack. What do you think of this relatively new platform for writers?
 
REBECCA WOOLF:  I just posted my first post this morning, and I had this feeling of, Oh my God, am I going to do this again? So many mixed feelings. It's a really interesting moment to talk about memoir because I’ve been doing it all my life, obviously, but I'm going back to my roots of blogging.
 
KARIN:  All of the people I’m following on Substack were original bloggers.
 
REBECCA:  I think there's a return. We're seeing the social media platforms implode and realizing that our content doesn't belong to us when it's on other websites. It's different when it's in your own space, and I think it's brilliant.
 
KARIN:  What was it like when you were first starting out?
 
REBECCA:  I started writing memoir in my teens. I wrote for a book series called Chicken Soup for the Soul, which was a very big in the 90s. I wrote for The Teenage Soul. I submitted a story in middle school. It was published and then they had me submit more pieces. I was writing about my personal life, so all my heartbreaks ended up in books. Everything that's ever happened to me that's been painful has been written about and publicly displayed for my whole life.
 
KARIN:  What have you learned about boundaries, if anything?
 
REBECCA:  My job is a litmus test for the people who are and aren't in my life anymore. When your job is to write about your personal life, you are a liability to the people who love you. There are people who have been with me for their whole lives, and my kids are very used to it, but yeah, that's definitely a question. It's like, where are the boundaries?
 
But that's how I started, as a blogger in 2001. I didn't go to college. I went straight to work for The Teenage Soul series at 18. I wrote, edited, and ghost wrote pretty much the entirety of three different books. It was just me under 15 different names.
 
KARIN:  Wow, really?
 
REBECCA:  They needed content and they didn't want it to seem like it was one person writing a whole book. Those books, by the way, make 10s of millions of dollars and contributors made $200. It was my job to go through submissions for years, and basically my boss ended up saying, I like the way you write better. So, I would just write stuff under different names. I had a whole series of a teenage boy and a teenage girl writing back and forth to each other, and I was both of them. I was writing about my personal stories under my name. That was nonfiction. But I was writing under pseudonyms about other issues. And that was fiction.
 
KARIN:  How did your writing career evolve from there?
 
REBECCA:  I started my blog Girl’s Gone Child in 2005, a few months after my son was born. I got pregnant unexpectedly at 23 with a person that I barely knew, married in Vegas, and suddenly went from being this single partying, traveling person to a married mother with a child in Los Angeles. None of my friends were nowhere near having kids.
 
I started my blog as a way of hopefully finding my people, or if not, just talking about my experience. Anytime I feel alone or isolated or like there's nobody who understands me, I write about it, because when you do that you actually find people who do. That's always been my bat signal to the world—writing about my discomfort or loneliness.
 
Shame keeps a lot of people from writing. One of my first stories was called I Kiss Like A Horse, which I wrote for Chicken Soup based on the fact this boy who I had kissed in 10th grade told everyone that I kissed like a horse. Not only did that rumor mortify me as a 14 or 15-year-old, but what I did was, I wrote an entire essay about it that was published in 15 different languages worldwide. So, I took a moment that would have otherwise been mortifying, and I said to myself, This makes me feel like shit, which means it's going to help someone else. That has been the heart of my work my whole life.
 
KARIN:  What a great way to deal with shame. What was your angle?
 
REBECCA:  It lands with this acceptance of having no control over what people say about me. I know who I am. And if I kiss like a horse, I'm going to wear it with pride.
 
KARIN:  What was it like being a blogger in the early 2000s?
 
REBECCA:  The internet was very punk rock at that time. It felt like you were making an online zine. We all did our own HTML. There was no such thing as algorithms. We embedded videos that we took on our digital cameras, that we edited ourselves. It was very DIY, so growing an audience felt really organic.
 
I was fortunate to be one of the first mommy bloggers and amassed a pretty large audience pretty quickly. From there, I got a book deal and launched Babel, which was a big parenting site in the mid to late aughts. They launched with three bloggers, and I was one of them. I was at the forefront of all the parenting writing spaces, so I was doing work for any parenting site that launched. If it wasn't contributing as a columnist or an essayist, it was consulting.
 
The ad guys realized there was a lot of money to be made from the mommy bloggers. I started making really good money.
 
KARIN:  How did that work exactly?
 
REBECCA:  It started with banner ads, and then it went to sponsored posts. You would get, say, a retainer with Target.
 
KARIN:  Were you transparent with your audience?
 
REBECCA:  In those days, everyone was. I don't think people are as transparent as they used to be. It was a big deal. You had to put on top of every post, “This is sponsored by Graco,” or whatever.
 
KARIN:  How did you manage working while raising four kids?
 
REBECCA:  Yeah, I had help. I had a nanny when my twins were little for the first few years. With my other kids, it was basically just me at home with a kid on my lap, figuring it out. I had sitters coming here and there when I needed them. I was super transparent about that, too. I think it was far more transparent those days than it is now. I don't think people talk about that.
 
KARIN:  What was the turning point?
 
REBECCA:  The money dried up, because the money started going to influencers. I'm not going to do Tik Tok videos. No dig on people who do that, it’s just, I was a writer.
 
I don't know a single person who was blogging long-form in the early aughts, who turned into an influencer of any kind. Nobody.
 
That's why Substack is exciting, because it's a return to the original space, which was writers writing and people reading our work because we were good writers. We weren't just writing pithy captions. It was really about storytelling and transparency and being honest about experiences. Not this hyper glossy, super filtered stuff.
 
On Substack I can charge people. It's $7 a month. I will publish some for free, but I'm going to publish anything that's explicit or super personal behind a paywall. You can't comment unless you are subscribed. That feels good to me. I’ve subscribed to a bunch of writers and I pay for all of the ones I subscribed to because I want to support people.
 
The return to these longer-form platforms is exciting because it means the work is going to start to speak for itself, and it's not about where you're publishing or how many followers you have, this bullshit that everyone's trying to sell you.
 
This Twitter thing is so interesting to me. It's like watching this thing fall—the hubris of male mediocrity who somehow became empowered. It's like eating popcorn.
 
KARIN:  Let’s talk about your memoir All of This: A Memoir of Death and Desire. I find your voice and writing style so accessible. I really enjoy the way you move back and forth, in time and place, with digestible pieces that are seamlessly woven.
 
REBECCA:  Thank you.
 
KARIN:  How did you figure that out?
 
REBECCA:  The name of my Substack is “The Braid,” which was the way I looked at this book. I didn’t know this, but traditional story structure is based on a male orgasm. The climax and the resolution are huge.
 
It broke open my brain because that’s every story I've ever read. It’s the structure that I've been taught. My whole life is based on that shit, and of course I can't write my book like that. That's not how how I cum. I just kind of fall asleep. 
 
So, I had this epiphany about my own desire, my own body, and storytelling as a woman. How was I going to tell a story as a woman? What would my format look like? There isn't a climax and a resolution. That is not how my life looks. Is that honest? Whenever something happens, we're looking for the resolution. We're looking for the ‘aha’ moment. We're trying to find this device that, by the way, was created by some dude who said, This is is how I orgasm.
 
I remember my editor coming back and saying, I think this is your ending. I said, No, I don't think so. In fact, the first draft had three different endings like Choose Your Own Adventure—this idea that there are multiple climaxes and that just because I have one doesn't mean I'm done. I'm like, Wait, I can have another one, like I can still go, I'm not tired yet. That to me felt accurate to my experience, as a person, as a woman, as a sexual being at this point in my life. I'm not here for one ending. I'm not here for one climax. I'm here for all of them.
 
So, I had this come to Jesus moment about how I was going to format my book. What I kept coming back to was the braid—what the braid looked like and what it represented for me. 
 
The story that I wanted to tell does have three parts—the beginning, middle and end—that's legit. There are three parts, but they overlap with each other. The end is its own thing, too. It's the loose hairs of the braid that fall down the back.
 
It's a memoir. I don't know how you tie up loose ends. There is no end. You're still here, life is still happening. So, this idea of having to punctuate your ending feels really false. I'm really aware of endings and making sure that they're open and loose. That to me feels authentic.
 
KARIN:  I’m a fan of the braided structure and weaving the different story threads.
 
REBECCA:  I don't know if you've read Carmen Maria Machado. If you haven't, she's an incredible writer who wrote the memoir In the Dream House. I highly recommend it because you've never read anything like it. It’s basically told in little vignettes.
 
It feels like you're going through drawers, opening them up and seeing what's inside and closing them. I realized how rare it is to pick up a book and to recognize that its format is something you've never felt before—to be inspired not only by what you're reading but also by the way it's formatted. It's like, Oh my god, I can write a book like this. We get so bogged down by rules, and when you read someone who's breaking them all and killing it, it feels really exciting.
 
KARIN:  What was your writing process like?
 
REBECCA:  My process was super messy. I probably wrote the bulk of this book on my kitchen floor and on my notes app. I don't know what it is about the kitchen floor. I pretty much wrote it all in real time.
 
My book is about when my husband was diagnosed with stage four cancer, right after I told him that I wanted to divorce. He died four months later. So, I spent four months taking care of a man that I wanted to leave, and when he died, I felt a lot of conflicting feelings including relief because I was miserable in my marriage. But as a widow, I felt like I couldn't talk openly about that. I felt guilty for even feeling those things.
 
When I started this book, I basically went through my notes app and emailed myself every single one and put it all in a document. There were a lot of fragments, and I was trying to put together a mosaic based on all these little pieces. It was as if I had written hundreds of short essays.
 
The first draft of this book was twice as long as the published version. When I turned my book in to my editor, it read 800 pages. 110,000 words. She responded with, Your contract is for 65,000 words. I turned in a book that literally needed to be cut in half. I remember talking to her on the phone. I was in the parking lot at Trader Joe's and just burst into tears, because I was like, Oh my god, how the fuck am I going to cut this in half? I did cut half of it. I really stand by what remains, because I basically had to Sophie's Choice my whole book.
 
I'm glad that I didn't read the contract, because I think it made me a better writer. I think that so much of writing is editing.
 
KARIN:  How did people in your life react to your book?
 
REBECCA:  When you have people in your life that love you and support you unconditionally, you can write about anything. If you're writing a memoir, you are going to hurt people, but it is not on you to protect them from your truth.
 
I recently had another epiphany about the locked diary. Who does the locked diary protect? I grew up in the 80s as a small child and every one of my friends was given locked diaries—all the girls. My brother never got a locked diary. At the time it was like, yeah, you lock the diary. Keep your secrets safe.
 
I'm wondering more and more about this idea of secrecy. Who are we protecting? Who are we keeping safe?
 
I don't write to protect people from my truth. If you have a problem with it, if it's upsetting to you, or if you don't agree with me, that's not my problem. I've spent a lot of years protecting people, mainly men, and I don't need to do that anymore.
 
You have to be not only prepared but also welcoming to every feeling, from every person, and validating all of it. I have reached out to everyone in my family—they knew I was writing this book—saying, I understand if this is going to be hard for you. If you don't want to talk to me, if you feel uncomfortable, I validate your feelings. I love you. I have to write this book.
 
Allowing people to react negatively and giving them the space to do that and have those feelings is really important, because they're entitled to their feelings as much as you're entitled to your truth. They're entitled to the reaction to your work as much as you're entitled to doing the work.
 
KARIN:  I noticed that you use the royal “we” in your writing, as if including the reader in your experience. Are you aware of that?
 
REBECCA:  I've been writing for 20 years, and a lot of the people who were with me 20 years ago still are, and we're still having these conversations behind the scenes. The “we” feels inclusive to those who aren't able to articulate their stories or don't feel like they can talk openly about their experiences. I feel like I'm speaking for them.
 
Through writing this book, I found out a huge secret about two very close women in my family. Both of them shared these major, life-changing secrets with me, and I realized, Oh, I carry their stories in my body. I come from these women, they're in my body.
 
So much of my willingness to write about what I wrote about was informed by the fact that I was carrying the secrets of these women in my body and that they trusted me with those secrets. As much as I was writing for me, I was writing for them too. I'm not trying to sound like a martyr hero, it's just that when we are sitting down to write our truth, we're not just writing it for us. Otherwise we would be writing it in our notebook and not sharing it with anybody. There's something in us that recognizes that our story is going to be relatable and helpful. A love letter to somebody else. 
 
So I think the “we” is acknowledging that there are people on the other side of your work who are going to see you and feel seen by what you're saying. So much of memoir writing is this gift to some relationship, like you're sharing yourself with someone and it does feel like a “we” to me.



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To learn more about Rebecca Woolf visit her site.

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A Conversation with Zibby Owens

It's back to school season, and my 10-year-old daughter has been reading some of my old favorite Judy Blume titles. Remember Deenie and Are You There God, It's Me Margaret? She has also been enjoying the Owl Crate, which is a monthly book subscription. We've just started reading aloud The School for What Nots by Margaret Peterson Haddix, where all the characters get their own voices!

Equally exciting is the conversation I had with Zibby Owens, a book-loving, creative force. Zibby created the award-winning podcast Moms Don't Have Time to Read Books and is making major strides to transform the publishing landscape with her own publishing company, Zibby Books. She is working hard to create a new paradigm that is more author-centric. I find her inspiring in every way.

If Zibby doesn't already have enough plates spinning, she also just published her book Bookends: A Memoir of Love, Loss and Literature, which interlaces the books that have shaped her life with the events of her journey as they unfold.

In our interview below, Zibby shares about her mission as well as a lesson she learned at business school, which I believe is one key to her success.

In fact, Zibby will be visiting the Unlocking Your Story workshop this fall as a guest author. The 10-week sessions start next week! There is still space, so let me know asap if you want to jump in.


ZIBBY OWENS is an author, podcaster, publisher, CEO, and mother of four. She is the founder of Zibby Owens Media, a privately-held media company designed to help busy people live their best lives by connecting to books and each other. The three divisions include Zibby Books, a publishing house for fiction and memoir, Zcast, a podcast network powered by Acast including Zibby’s award-winning podcast Moms Don’t Have Time to Read Books, and Zibby Mag, a new content and community site including Zibby’s Virtual Book Club.

Bookends is Zibby’s intimate life story as told through the books she was reading at the time of pivotal moments, the effects they had on her, and what they taught her through each word on the page. An honest and moving story about relationships, love, food issues, the writing life, finding one’s true calling, and most of all, books. Bookends will inspire and uplift anyone who flips through its pages.

Zibby is a regular columnist for Good Morning America and a frequent guest on morning news shows recommending books.

 

KARIN GUTMAN: Let’s talk about your book! You spend so much time raising other authors up and I want to raise you up. How did you know it was time to tell your own story in the midst of everything else you're doing?
 

ZIBBY OWENS: Well, I've been trying to write this book for so long. So it's not as if I started this other stuff, and then decided to write a book. It actually was reversed in that I've been trying to write a book and then started some other stuff to help me do that, which ended up taking on a life of its own. Now that this book is coming out, it's like gravy on top of my life versus the main thing that I thought I was trying to achieve. Still very, very rewarding and exciting and it's been a goal that I've had for so long to get the story out, particularly after losing my best friend in 911, Stacey Sanders. I just kept writing about that, out of disbelief really. I'm sure many have gone through grief and an event that they just can't seem to process and metabolize because it's just so awful. 
 
I tried to get the story out right after business school in 2003/4. I put it aside. I stayed home with my kids for 11 years, but it kept nagging at me. It wasn't just her loss, but I had four other losses of people close to me in that year. And since then I've also lost several other people. My dad at one point was like, “Oh jeez, I can't get through this book, so much death.” 
 
But it's not all about that. That's just one tiny sliver of the story. It's also reinvention and finding my voice again and mothering and eating issues and everything that has led me here—and here is such a place of possibility and excitement, and yes reinvention, but also this very mission-driven life that I'm living now where I bolt out of bed (well not today, I overslept) but most days I bolt out of bed and immediately get to it. Whether I'm reading or writing or emailing or posting, if I'm not hanging out with my kids or my husband. 
 
There were many times I thought, Okay, it's just not going to happen for me. I'll just keep interviewing authors every day and put this rejection letter in a file. But it did, and I'm so grateful.
 
KARIN: Since cracking this book has been such a long process, was there something that clicked or opened up for you at a certain point?
 

ZIBBY: I think it was a confluence of several factors. When I first tried to sell the story, even though I started as a memoir, I rewrote it as fiction. That was problematic in that it was removed from what I had experienced, but I wasn't comfortable with sharing all that. It was also my first novel, and I firmly believe you have to write at least two novels to have a good third one come out.
 
But ultimately, it all came together when I decided to weave in books, which is my true love anyway. That was really what unlocked the power. Also, the timing was such that when I pitched it again as this book-laced thing, my own platform had grown enough so I wasn't completely unknown. Even still, I had one offer, and I took it. 
 
It's still hard for me to explain the book. I’m like, It’s my life!
 
KARIN: It is your life. I really enjoyed getting to know you and your journey.
 
ZIBBY: Thank you. Yeah, a lot of people are writing saying, “I listened to you falling asleep” or “I feel like I just had coffee with a girlfriend reading it.” It's not this big literary masterpiece. I'm just writing my voice on the page, like I would tell you right now. Obviously, it's more complicated than that, but I just write what I feel. I am not somebody who needs all the literary trappings of a sentence. I can do that but it's not as authentic as what I'm trying to do, for me.
 
KARIN:  You wrote that one of the lessons you learned in business school is “it’s good enough.” What does that mean to you in relationship to writing or anything else that you're doing?
 
ZIBBY:  I think about that a lot actually, so I'm glad you asked about it. In regards to Bookends, I was reading it again the other day, and I was like, Oh gosh, I would change so much. In fact, I kept rewriting the ending as time was going by between edit rounds. So, the ending was not what it was originally, because it hadn't happened yet in real life. It's just interesting that I was catching up right as I wrote it, and then I had the deadline. I need those external things. I'm an ‘obliger’ in Gretchen Rubin’s four tendencies. If that is the cutoff, that is the cutoff.  
 
It is much harder to regulate myself. I've really had to reprioritize a lot of things. I used to be the first person to turn in the medical forms. I used to set my alarm for five in the morning when the afterschool signup was up and I was enrolling. Now (I shouldn't even admit this) I missed the parent-teacher conference. So I had to reach out to the school and say, I missed it, could you help me out here? Of course, they did. I'm not saying that being a bad parent is what I'm recommending, but I’m letting some of the management things of life slip a little. I'm getting in the forms, but I have to be reminded a couple of times. I feel badly about that. But I have eight million emails and so I'm not doing some things as well. My kids’ birthday parties... I'm happy to call a place and have them run the show. The day before I’m still buying balloons and making it all special, but I'm not calligraphy-ing tote bags. I've had to make a lot of choices.
 
KARIN:  As a mom who runs her own business, I appreciate that!
 
The other thing that strikes me is that you give yourself permissionto write your story, to follow your instincts and pursue things you’re curious about. Where does that come from?
 
ZIBBY:  When I hear you say that, it makes me think of giving myself permission to share and be open. I don't know why I feel so comfortable. I was literally sitting next to the husband of a friend of mine at dinner the other night, and he was looking at me like I was nuts. He was like, I can't believe you share all this stuff. And I'm like, Yeah, I just do it. It comes really easily for me to write about my feelings. 
 
I started writing as soon as I could write. My grandparents published this mini book for me when I was nine, with two short stories I had written and I had my name on the spine and from then on, I was like, This is what I want to do. I want to be an author. But there's no great path to that. 
 
I kept writing, and one day I had gained some weight after my parents got divorced. I was noticing these very subtle shifts in the way people were treating me and I was upset about it. So I sat down at my desk one afternoon and wrote it all out. The way I write to myself is essay’ish. I don't know why, that's just how it comes out. And I printed it. My mother intercepted the printout and walked into my room flipping through it saying, “You have to get this published. This is going to help so many other girls.” She said I should send it to one of my favorite magazines, and helped me find the address to Seventeen. We sent it in together and they bought it. I feel like my life might have gone in a different direction had they not bought that piece and actually I'm still in touch with my editor Marie Evans, who became my editor at Real Simple.
 
KARIN:  That's amazing. 
 
ZIBBY:  Yeah, we have stayed in touch this whole time. She was really young. I was really young. And now we are not. But it was this picture of me holding a scale in disgust with the caption “Do 10 extra pounds make me a less worthy person?” I talked about the pain I felt in having gained weight.
 
But it wasn't just the writing of it, it was the fact that the magazine got so many letters and told me that I had helped so many people. That made me feel so good. So whenever I'm sharing, it's not to make myself into some public thing. That was never the intention of any of it. The goal of sharing is: a) it does emotionally help me, but b) I know that if I'm experiencing something, somebody else is experiencing it. You don't believe that necessarily until you have it proven time and time again. So even now, I'm thinking I should write about how I feel shame or I'm embarrassed or whatever. Other people are going through midlife and they're having some of these feelings and I should write about it, because as soon as I write about it, I get all this positive feedback. People saying, Oh my gosh, I had never thought about it. I hadn't articulated that. Thank you. And then I'm like, Oh phew, thank you. I'm not alone. So it's this very positive loop. So yeah, I give myself permission for that.
 
KARIN: I am curious about you as a mom. How do you do it all?
 
ZIBBY: The main thing is, I'm divorced and remarried and so every other weekend I have these long weekends without the kids. I could not do this if I had the kids full-time. No possible way. I catch up, I read, I write, I sleep. I have these days and I'm sad. I really, really miss them. I cry and it's still hard for me. It has been years and years. But from a professional standpoint it makes all the difference. 
 
Also, I have a wonderful nanny, but I'm home and I also do everything at home. So they're always in and out. In the afternoons I try not to schedule anything. I organize my work day around their pickups and drop offs, because those are really important to me. I tried for a while not to schedule anything after they got home, but now it's impossible. So maybe I'll have an event or maybe one call if I really need to. Also they're growing up. I have two 15-year-olds who don't need me all the time. And my nine-year-old and seven-year-old are like BFFs. They always know what I'm doing. I'll explain, “Remember this book I've been reading the last three days? I'm about to interview this author.” So they get it. I involve them in everything, so they're excited for me when good things happen. 
 
Sometimes I think I'm doing a better job with the younger kids because I'm not hovering as much as I did with my older kids. With my older kids, I was on the floor. I was home for 11 straight years, and I was in it every minute. That was my focus. With the little kids, we all have our focuses and we do it together, and I think that's a little bit more balanced.
 
KARIN:  I love that, it makes a lot of sense.
 
With the launch of your publishing company, Zibby Books, I'm wondering what your take is on publishing right now. How do you see what you're doing as similar or different than a traditional publisher? You’re forging new territory, which is very cool and exciting.
 
ZIBBY:  A lot of it comes from, Well, what if we did it this way? Like, why does it have to be that way? 
 
I wanted to build a company from the ground up, because so many of the authors I had interviewed had issues with the way the world is at traditional publishing houses. This is no fault of anybody who works at a traditional publishing house. It's just the way they were built. I wanted to make things more author-centric. 
 
I know what it’s like because I struggled for so long to get this book out. I’ve had experience at multiple publishing houses with my two anthologies and my children's book and then Bookends. I got to see how publishers handled authors—how things worked, what makes sense, what didn't. I thought, Well, maybe I can be the one to make some changes here. It took me a long time. I had one call with a distributor to discuss and thought, I am so not ready. I have actually partnered with Leigh Newman who had experience and showed me the way, and our consulting publisher Anne Messite was a huge help. We just had our huge sales presentation to the same distributor. At the end of this big presentation in this packed room with so many people on Zoom—me wearing a business suit—and I’m like, "I can't believe I'm standing here doing this presentation with our six spring titles and our covers. It was only two years ago that I had my first call with you when I had no idea what I was doing." And they said, “Well, it looks like you got your act together, because now it's out there.”
 
Every day I have new ideas. Everything I go through as an author informs what I'm going to do for my authors. So I just got back from book tour and thought, This makes no sense. I'm going to rethink book tours. How can I do things differently? So I'm just using all my experience to try to improve the experience of others and do things the way I want.
 
KARIN:  Can you share more specifics about what you're doing?
 
ZIBBY:  Some of the things:

  • We are only doing 12 books a year because any more than that, I think we're competing with ourselves. 
     

  • We are doing a year of reading. So if you were only to read our books in a year, it would be what you would need, in order. I don't like reading four really gut-wrenching memoirs in a row. I like to read a memoir, and then I like to read fiction, and then maybe this. It's like a book club. You could just read the books in the book club. I have Zibby’s Virtual Book Club and people read the books that I recommend, and they're like, “I wouldn't have read that, but you recommended it and I loved it.”
     

  • There is no lead title. We're not pushing one book the way other publishers pick one book a month. Those poor other authors. Why? Everybody's in there writing and everybody should be heralded for their accomplishments. 
     

  • We have profit sharing among the author's because I really want them all united, which they are. They're all on WhatsApp and talking all the time. That's taken off without me. We're having face-to-face regularly—all the authors, all the agents, all the people at the company.
     

  • We have an Indie Bookseller Advisory Board and an Author Advisory Board. We have 750 readers who are Zibby Books ambassadors in 47 states around the country who are working with their indies. We’re even piloting a new program with bookshop.org to help local bookstores. We’re helping bookstores by doing programs like 22 in 22, where we encourage book readers to go to 22 bookstores in person in 2022.
     

  • We have a couple of initiatives in the works for next year. We are partnering with brands. We're trying new distribution techniques. And we're creating community around books.

So that's our overarching mission.

KARIN:  That's a lot! 

Is this the direction publishing is moving or can all of this coexist? Between what you’re doing, the hybrids, and traditional publishing.

ZIBBY:  I don’t know. We’re going to wait and see how it all shakes out.

I am actively talking to lots of other players in the business towards accomplishing my mission. All of the things I'm doing are to reach a goal of helping discoverability for authors, helping readers find the right books, and connecting book lovers to each other. Other people are tackling that in different ways. And I'm all about, Let's get on the phone and how can we work together to do this? Because if there are more smart people tackling this problem in different ways, I want to use all of our brains to tackle it.

KARIN:  How would you define the problem?

ZIBBY:  The problem is, so many authors write books that don't get picked up, discovered, don't do well, because people aren't hearing about them. They aren't finding them. So they don't even have the opportunity to love them. I really think it's just so hard. Bookstores are like finding a needle in a haystack. It's just really hard to find a new book in that way. And yet, all the channels are crowded with noise and there are so many options for our time. So how do we get a book to stand out? How can we help authors feel valued? How do we frame success for an author? How do we have the books reach the right people and not make people feel like they're a cog in the wheel?

If we could figure it out, I'd be like, Okay great, I'm gonna go back to the beach. I just want to solve this problem.




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To learn more about Zibby Owens visit her site.

To learn more about her publishing company, visit Zibby Books.

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A Conversation with Erin Khar

You'll find some rock solid advice in my conversation with author Erin Khar, whose memoir Strung Out hit the shelves during the pandemic. Erin established herself as a writer through an advice column on topics related to addiction and recovery, and she's offering a ton of it here to those who are writing memoir. She shares the quickest way to create a platform, how memoirs are getting sold to the big publishing houses, and why she thinks anyone looking to publish a book should invest in a therapist!


ERIN KHAR is the author of STRUNG OUT, a memoir about her 15-year battle with opiate addiction that explores the very nature of why people do drugs, casting light on the larger opiate crisis, written with the intention to de-stigmatize the topic of drug addiction.

Erin's work has appeared many places, including Marie Claire, Esquire, Cosmopolitan, Salon, The Times of London Sunday Magazine, The Rumpus, HuffPost, and SELF. Her syndicated advice column, Ask Erin, can be read each week HERE.

She lives in New York City with her husband and two sons.

 

KARIN GUTMAN: When did you know you had a book in you?

ERIN KHAR: I thought I might be headed towards a memoir, because I was back in school. I was a year shy of finishing my degree. So, I went back to school with a focus on writing, and the first class that I took was a personal essay class. My professor said, “I think you have a memoir in you,” and that put the first seed in my head. At that point, I'd had a few pieces published, but not a whole lot.

KARIN: What had you published? Things related to the memoir?

ERIN: Yeah, I think mostly everything I'd published at that point was related to addiction and recovery.

KARIN: So, was writing something you were pursuing head on?

ERIN: I was pursuing it pretty head on. My goal was to finish school and then to start working as a freelance writer. I had an advice column that I had started on my blog, that moved to a feminist website called Ravishly, maybe a year later. I ended up becoming an editor there and then the managing editor of that website.

KARIN: Where did the idea for the advice column come from?

ERIN: It was completely organic. I started the blog in the end of 2009 on Blogspot, as a way to get into a daily writing practice. My blog was called “Rarely wrong, Erin.” And the tagline was: “Rarely wrong, seldom right.” My friends always came to me for advice, even when I wasn't in the greatest shape, even in the height of drug addiction. So, it just seemed like a natural thing. It grew really organically to the point that I had a good audience. At the height of popularity on Ravishly it had a half million readers, which was insane. Now it's on my own website and I still have about 100,000 readers a month, which is pretty cool. I'm not getting paid to do it anymore, but I'm still doing it.

KARIN: Did writing the advice column feed your memoir?

ERIN: It certainly gave me a platform that helps sell the book, because I had an engaged audience that was interested in what I had to say. The voice of my advice column was very much the voice of the book.

KARIN: So, how did it evolve into a book?

ERIN So, as I said, I started writing personal essays and articles. I had a couple of articles that went a little bit viral, one of them was for Marie Claire.

KARIN: What was it about?

ERIN: I think they have a salacious title for it like, “My Secret Drug Addiction At Age 13,” and I realized the response to these very personal essays was quite large. I knew that I had to get the story out before I moved on to anything else. It served two purposes: the purpose of following this passion that I had for writing, but also, I felt like it might help people.

In the meantime, my agents read a piece of short fiction that I wrote on Cosmonauts Avenue, a small literary site. They contacted me to see what I was working on. I said, I'm working on this proposal for a memoir. They wanted to know what it was about. I told them and they said, Great, circle back to us when you're done with the proposal.

I sent them sample pages of my prologue and the first chapter, and they said, Come in and meet with us since you're in New York. They sold me on their agency, and it was a good agency, and I signed with them. We worked on the proposal for about eight months, and then it went out on submission. Two weeks later, it went to auction and I ended up at the house that I wanted to be at, so I was very happy about that. I feel really fortunate. It was fairly easy. I didn't query agents. That doesn't mean that any of it was easy in terms of the work.

KARIN: TNormalhat's the dream, you put your work out there and someone notices it. Did they know about your advice column and following?

ERIN: I suspect that it was definitely part of the reason they wanted to sign me, because it can be challenging with memoir. I have a lot of friends who are amazing writers and they'll hear things like, Well, you don't have enough of a platform. Platform really isn't about your social media followers. It can be a number of things, like consistently writing on the subject for top tier publications or being an expert speaker on the subject. It could also be because you have a large social media following. It's unfortunately an essential part of the package. It's not impossible to get an agent and a book deal without it, but you're helping yourself so much if you establish a platform for yourself. I don't have a huge social media following. I have less than 5,000 followers on each platform. But I had an engaged audience, and I had written a lot on the subject for decent publications.

If it's any consolation, my book came out 10 days before we went into lockdown for COVID. So that part of it was not ideal.

KARIN: Did you have a whole tour prepared?

Erin: I was on tour and came home early. I did my first four appearances and then the next 19 got cancelled.

KARIN: That’s really unfortunate.

ERIN: One thing I would advise, for anyone who's looking to publish a book, is to have a support system set up in advance. For me, I take psychiatric medication, so I have a psychiatrist who manages my medication. I have a therapist whom I see weekly. I had those things in place beforehand, because I knew that no matter what happened with the book I would need that kind of support.

My psychiatrist said that the book is only one part of your life, no matter what happens with it, and I tried to remember that, both when really big, good things happened and when COVID happened. I had to really remind myself on a regular basis that it was one part of who I was, not the whole picture, right? Because when you're leading up to publication, especially in my case, I had a lot of support from my publisher. I was a lead title. I went to media training. I had a lot of press. All of that was great. But I was so focused on the book for the year leading up to publication, like you've been running, running, running, and then suddenly everyone stops, and that was a jarring feeling. I think having that reminder for myself helped.

KARIN: Maybe we should all have a therapist on point.

ERIN: I think so. Especially when you're writing about personal things, because invariably no matter what you're writing about, there are going to be people who read the book and just don't like you—as the Narrator, as the main character in the book. And that is going to make them not like the book. Whereas when you're writing fiction, if they're saying they don't like the character, it's a character. With memoir, it's so personal.

I recently had somebody compile my worst reviews and put them in an email to me. It was an anonymous person through my contact form.

KARIN: That's just pure evil.

ERIN: It’s a lot easier for people to be mean from behind the computer. When I had the Marie Claire article come out, there were people in the comment section that said things like, Oh, the world would be better off if you had died, or that they feel sorry for my children. You know, why didn't I have an abortion? I don’t even take offense to that because it’s so ridiculous.

KARIN: It’s easy to be cruel, especially when it's anonymous.

Can you talk more about the book proposal?

ERIN: My agents do not sell any memoir on full manuscript. My agent only sells memoir on proposal. I think every single person I know in the last 5-6 years who sold a memoir, sold it on proposal. They did not submit a finished manuscript. That said, I know there are people who've gotten book deals by submitting their full memoir, but I think it's less common than it used to be. I was told by my agents that editors may have a certain idea of how they see the book being shaped. They may not be able to see their vision for the book if you're handing the completed manuscript, because memoir is so much about marketing it to the right audience.

KARIN: That’s interesting to hear.

ERIN: I'm talking about the big five publishing houses, or now it's the big three because they've all combined. I have a friend whose book didn't sell when her agent had it on submission. And then she took it back and finished the manuscript. She ended up publishing it through the Santa Fe Writers’ Project, which is both the contest and they are a really good independent publisher. So, a lot of the smaller independent publishers do want completed manuscripts. It's just from what I have seen with the top houses, they're only looking at proposals for memoir.

For example, I don't know if you read Stephanie Land’s book Maid? We have the same agent. Her book is huge. They just made it into a Netflix series. Hers was a proposal like Lauren Hough’s books were sold on proposal.

My proposal was an 80-page document. I had 35-40 pages of the marketing, chapter summaries, comps, platform, all of that, and then another 40 pages of sample chapters.

You're going to see all different sorts of examples if you look at book proposals, but the way that my agents do it is that they want the chapter summaries to read like a mini version of the book, so that when an editor reads through the chapter summaries they really get your voice. It took a long time to do this. I think the proposal is harder to write than the book. 100%. It took me eight months to do the proposal. And then when I got my book deal, I handed in my manuscript in three months. I do tend to write fast, but the proposal was much harder for me.

KARIN: The way you’re describing it, I’m imagining that the proposal lays out the logic of the narrative and how it builds.

ERIN: When I've helped people with proposals, there's your larger narrative arc, and then each chapter has its own narrative arc that could stand alone. But you're seeing the action propel forward. It really gives you an architecture for the book. I wouldn't have written the book that I wrote if I hadn't done the proposal first. For me personally, I wouldn't write a nonfiction book without a proposal. Fiction I work very differently, but for nonfiction I need that architecture.

KARIN: What kind of notes did you get from the editor?

ERIN: There wasn't anything major. There were certain places where she wanted me to go a little deeper, into more detail. My contract was for 65,000 to 80,000 words. But my editor and I both agreed to go longer. The book begins with the present day and then flashes back to age 13 in the first chapter, and then moves forward in time. So, you've got a good 30 years.

KARIN: Your voice is so accessible. You write great dialogue.

ERIN: I have been really fortunate that I've kept journals my entire life, from the time I was eight years old. When I went to write the memoir, not only did I have all of those journals, but there were several years where I had been writing letters back and forth with my best friend. We would write a letter over the course of a few days. I'd be like, Well then he said… and then I said, and write actual dialogue. We also made audio tapes for each other, where it's just me talking. So, I was able to listen back to myself telling a story about what happened, which was very helpful. There are pieces of dialogue in the book that are completely transcribed from my journals and letters. That said, they're never going to be 100% accurate because it’s still going to be my interpretation or memory of what happened, so I think that's why memoir isn't journalism, right? It's one person's viewpoint of these events and how they changed them and others.

I'm very visual. I think about books as if they were movies. I play out scenes in my head and if I'm going to write a scene, I try and latch on to one sense memory, whether it's the smell, or the temperature, or a sound, or how my body physically felt something. That's where I'll start. If I don't have the actual dialogue written down, then I will take the time to remember what was said, and of course, I can't say that it's 100% accurate, but the gist of it is very true.

I like dialogue because it makes a memoir a read like a novel to me. As much as I can easily keep somebody inside my head for the whole story, that can feel claustrophobic for a reader. They need to be outside of your head, too. I think dialogue achieves that and it keeps things moving and keeps you as the narrator in an active role. So yeah, dialogue is definitely something that I lean into. It's one of my strengths, I think.

Obviously, every memoirist is going to have a different strength—yours might not be dialogue, yours may be setting a sense of place. I think it's okay to lean into those things.

KARIN: How did you think about the arc, especially given that it spans so much time?

ERIN: What helped me with the arc is that I bookended the narrative with this conversation with my son. So, the book opens with my son asking me, “Mom, did you ever do drugs?” which is something that really happened. The whole book is me trying to answer that question. When I looked at it that way, a natural arc fell into place.

There are plenty of things that didn't make it in. There's an element of sexual abuse in my story, and there are people that wish I had spent more time on that or answered more questions about it, but it really wasn't a book about sexual abuse. With a lot of memoir, so many of us are writing about trauma. And trauma doesn't record in our brains the same way like an everyday memory would, so I may not have answers for some of these questions. And I think that that's okay. I don't think you have to tell the reader everything.

I think that it's important to be transparent. I knew going in that I had to be willing to be unlikable. Otherwise, I wasn't going to be able to write an honest story.

There's so much that comes up about, Whose story is it to tell? Obviously, when you're writing memoir, you're going to be writing about other people. But I really made a conscious effort and checked myself consistently that as I was telling the story, that it was my story to tell. So, there are details about my parents’ marriage that are not in the book, because it wasn't necessary, and it wasn't my story to tell. I was very conscious and conscientious about that, intentionally.

KARIN: This brings up the ethics of memoir…

ERIN: I changed all names. I changed every name except for my son and my husband, because I had already written about them in other publications and use their real names. A lot of publications including the New York Times will not let you use pseudonyms. But they also came after all the drugs, so they weren't implicated.

KARIN: Do you share the same last name as your husband?

No, I don't share the same last name as anyone in my family, including my parents, because my last name is an abbreviation of my maiden name, which I started using when I was a teenager as an actress. I just kept it and I'm so glad that I did. At a certain point, I was going to go back to my original maiden name and then I thought, No, because now everybody's protected. Right?

I pay for a service called Delete Me, so if people Google my name and try and find out what my father's name is, or my mother's name, or my husband's name, they cannot find it the way that you normally can. You can ask for your information to be manually removed from all of those sites. You can't find my addresses. You can't find people whom I've been associated with name-wise. It's just constantly scraping your information off the internet.

KARIN: That is smart!

Can you tell us more about how the structure fell into place?

ERIN: Sure. Originally, I wanted something that was not as linear, that started at a midpoint and then went forward and back. But ultimately, I wanted to write a book that a larger number of people would find accessible to read. So, I didn't want to write something that people would be put off by because it was more experimental or too lyrical. Although I love lyrical language, and I have moments of it in the book, I wanted to make sure that the voice was clear and accessible and relatable, because I wanted people to understand addiction in ways that they hadn't before. It wasn't just about me, it was also about the mechanics of addiction and how this is a subject that people are afraid to talk about even though everybody knows somebody who's dealt with it. There's still so much stigma around it, and I want people to have a better understanding that we're more similar than dissimilar. So many people said they couldn't believe how much they related to what I was going through internally, even though they had never experienced addiction.

KARIN: Was it cathartic to write your story?

ERIN: For me, the catharsis needed to occur before I wrote the book, because I needed to have that distance. I wrote about my worst years of addiction, but now I'm in recovery for 18 and a half years, so I have perspective that I wouldn't have if these things had happened a year ago. There's this mythology around memoir that it's just like writing a diary and that it must have been so easy to write. No, because as you know from studying this stuff, it's really about taking a personal story and crafting it into a narrative. And in memoir, I believe you're representing multiple characters in the book. There's you as the narrator, you as the person you were at different points within the memoir who doesn't have the perspective that the narrator does, and then you as the writer who is in conversation with the reader. So that's something that I was aware of as I was writing it, and that made it a lot easier to shift between the voice of Erin at 13 and the Narrator, who has the perspective to bring the reader in with me.

For me, the creation of art is to connect with people. I believe that what moves us when we hear a poem or read a book or watch a movie or listen to a piece of music or see an abstract painting, is because there's something in that work that reflects the experience of being human. I think that's true whether it's memoir or speculative fiction or a completely abstract painting. That is what we respond to. There's a frequency that reflects what it means to be human. I think that what we're responding to isn't just pure esthetics. It's that connection with other people and how we see ourselves reflected in the artwork.

I think that's why memoir is so powerful.

KARIN: It sounds like you became aware of your audience through writing the advice column, like a training ground.

ERIN: Yeah. Also, I thought about who was reading the book. I thought about young people who might be struggling the way that I did and how they would be reading the book, and I thought about the parents who've lost children to addiction and how they might be reading the book, and how people like my parents who had a really hard time talking about addiction, how they would read the book.

Here's a really good example: When I went to rehab the first time, I was 23 years old and my dad, CEO of a big fortune 500 company, was very shut down emotionally. He was horrified that I was not only in rehab but for shooting heroin, right? This is the worst thing he can imagine. He's like, I understand addiction and alcoholism, but why do you put a needle in your arm? And then you cut to the beginning of 2020. Both my parents read the book before it came out. They did not read it while I was in the process of writing it. When the book came out, anytime someone came over for dinner, he'd be like, “You should order the book right now.” This is a guy who couldn't talk about it before.

My book was not an easy read for my parents. But they know me so much better now that they've read it. Like I said, I was very careful not to throw anyone under the bus in it. I don't blame anyone for what happened in my childhood or the things that got me from here to there because here I am, and I'm okay with who I am now.

I cast the harshest light on myself. There's nowhere in the book that I was blaming people or not taking ownership of things, even in abusive situations. Not excusing, but I'm not telling the reader how they should look at them.

KARIN: Can you give an example of what you mean?

ERIN: Like with my older son's father. We had a tumultuous relationship. He was really emotionally abusive, but I was very careful. I wanted the dynamics in our relationship to come through without going into too much detail. I have a couple of specific incidents that happened, but I didn't want to have to spell out this person as an emotional abuser because that's my kid's dad, and it's not my job to spell it out for anyone. I think you can tell a truthful story without indicting anyone. I think you can just present what happened and how you experienced it.

There's a scene where I find out that my ex-husband was still cheating on me. We have this big confrontation. I asked him if he even loved me and he said, “How could I love you, you’re a broken dog.It's one of those moments, I'll never forget what he said. That dialogue is in the book, and I told him it was going to be in the book. I don't have to then go on to explain how fucked up I think that was. The reader can draw their own conclusions. I also show the parts of him that were good because nobody is all one thing, right? I wanted to portray anyone who was in the book for a substantial length of time in the way that you experience people—they can be a horrible jerk and also have made you feel really loved at one time.

It's funny when I had my book signing in LA, all of my friends wore name tags that said ‘Hello, my name is’ with the name of their character in the book.

KARIN: How fun!

Let’s talk about building a platform.

ERIN: The fastest way to getting a platform is to write something provocative—and I don't mean provocative in a negative way—but something that grabs people's attention, that hits a nerve resonates with people on a widely read site.

Sue Shapiro wrote a book called the Byline Bible, for building your platform. I used to do pitching workshops with her. She breaks down how to e-mail an editor, what to say, all of that kind of stuff. I think it's a numbers game, too. You're more likely to get something published if you keep sending it out and having a formula for how you pitch something. That includes understanding the publication that you're pitching to and who their audience is.

I think another big part of platform is being a good literary citizen. A lot of it is showing up in social media, engaging with other people in a meaningful way, promoting other writers’ work. I do a thing every Monday, which is like my Monday reading thread, where I share articles and essays and things that I've read through the week. I do a Twitter thread promoting everybody's work. I have really good relationships with a lot of editors. Even if I'm not actively publishing with their publication, they've been super supportive of my work, because I've really been supportive of their publication. It's like that.

Having a literary community supporting you is part of marketing and part of your platform because you have a network of people. For example, I had a whole spreadsheet of editors and writers who I knew I could contact when the book was coming out. I posted something in my writing groups on Facebook and on Twitter that ARC's (advanced reader copies) were coming out if anyone wanted to do a review. I had a huge response from that. My NPR review was from somebody who said, Yeah, I'd love to have a copy. So, I think that's how you build community and platform.

Supporting other writers brings back a lot to you as well. There are some writers that you're going to support constantly and they'll never throw you a bone. It doesn't matter. I don't even pay attention. I just like doing it because I love writers. I want to support them. I want our words to be seen.



Buy the book

To learn more about Erin Khar visit her
site.

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